Here we are going to focus on Google as it has the majority of the world traffic, but these tips are relevant for other search engines as well. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn.

As HubSpot is an authoritative publisher and the article ranks highly, it passes link equity to the dropshipping article, improving its authority. A solid link-building strategy is the heart and soul of your off-page SEO efforts. The goal of technical SEO is to ensure that your website runs well, displays correctly on mobile devices, and is easily crawlable by search engines.

Off-Page SEO: Craft a Powerful Plan That Builds More Than Just Backlinks

Building backlinks to different pages on your site works to improve your link profile and increase your page’s/site’s ability to rank in the SERPs. Backlinks also drive referral traffic to your site which helps to improve your user signals and increases your website’s overall traffic. First, work on making your social media profiles more prominent and more active, and don’t be afraid to reach out to new people (especially influencers). The more active you are on social media, the more people will learn to recognize you. If you’re already published in local news outlets or niche industry forums, strive for something more national and visible to the average consumer. The more publication outlets you have under your belt, the more your name will come up (and the more trustworthy your brand will seem when it comes time to make a purchasing decision).

Off-Page SEO Ranking Factors

Google loves brands and prefers to rank branded websites on top of the results. The reason is the same as explained above about Expertise, Authority, and Trustworthiness. Brands are more reliable and likely to be trusted by users, which translates to a better user experience and happier Google users. The off-page SEO benefits from influencer marketing include brand mentions, social proof, and credibility.

• This will improve your local SEO and influence how trustworthy your business appears to search engines.
• Hence promote your business through videos, podcasts, infographics, quotes etc.
• When appropriate, share your company’s credentials, certifications, or affiliations.
• It gives a big hint to search engines on what the target page is about.

What is Local SEO?

This plan should include topics, formats, and timelines for content creation, as well as strategies for distribution and promotion. The first step in developing a content strategy is to determine the goals you want to achieve. These goals could include increasing brand awareness and brand mention count, driving traffic to your website, improving engagement, or generating leads. Ever seen the little social media icons near the title of a blog post? While backlinks from such sites are most often marked as “nofollow” or “sponsored”, the benefits you get from putting your business out there are hard to ignore.

Especially if you’re having a Facebook page where people can stay up-to-da about and connected to your business, and leave reviews. That’s the first and most important thing to remember about links. According to our SEO Anomaly SEO terms glossary, “NoFollow is an attribute webmasters can use when linking to a website that tells search engines to essentially ignore the link. Social networks are notorious for using NoFollow links when linking to external websites. Links without the NoFollow attribute are referred to as DoFollow”.

This is especially useful if the other site was previously linking to a competitor of yours, and you’re looking to surpass them by having the publisher link to you instead. Discover 10 AI-powered hacks to revolutionize digital marketing in 2025. From personalization and predictive analytics to AI-driven SEO and content creation, learn to dominate with cutting-edge strategies.